The TV commercial sees the Rock & Roll Hall of Famer travel back in time with the car to the seventies, with Indianapolis 500 champion Emerson Fittipaldi watching as Steven approaches the car.
Once inside, the Stinger GT's twin-turbo, 365-horsepower engine is put to use — in reverse — sending Tyler on a transformative journey back to the seventies. Working in close collaboration with Tyler, state-of-the-art video and CGI work helped bring the music industry icon's 25-year-old persona to life on the screen to stunning effect.
RELATED: M&Ms Super Bowl TV Commercial Features Danny DeVito
Saad Chehab, Vice President, Marketing Communications, Kia Motors America, says, "As one of the youngest mainstream car companies in the U.S., our youth – and the fearlessness that comes with it – is Kia's strength, and the youthful mindset we share with Steven Tyler and Emerson Fittipaldi is on full display in our Super Bowl ad."
Designed in Frankfurt and developed on Germany's famed Nürburgring under the watchful eyes of two auto industry legends — Peter Schreyer, Kia Motors' president and chief design officer, and Albert Biermann, head of vehicle test and high-performance development — the Stinger is unlike anything seen before from the brand.
Recently named "Vehicle of the Year" by Roadshow by CNET and available in both rear- and all-wheel-drive, the Stinger GT, with its twin-turbo V6, pushes the sports sedan to a top speed of 167 miles per hour and from zero to 60 miles per hour in 4.7 seconds1.