Highstreet store Poundland has announced its collaboration with Mario Falcone, who joins Ferne McCann to launch a collection of skincare and fragrance products.
Poundland has announced the launch of a bodycare collection by reality stars Ferne McCann and Mario Falcone. Personally designed by the TOWIE stars, the Poundland-exclusive range features a collection of items including body wash, lotions and body sprays for both men and women.
Mario’s collection features a mix of scents and hair products, inspired by the star’s love of fitness and sharp dressing.
Predicted to quickly sell-out, the collection follows on from the discount retailer’s curated Ferne McCann MakeUp Gallery range, offering women the opportunity to get as glam as their favourite Essex lass.
Mario’s masculine mix of scents and hair products, inspired by the star’s love of fitness and sharp dressing, offers lads of the nation the chance to step out in style every single day.
Poundland’s Head of Glamour, Holly Mobley says, “We’re incredibly proud of this new range and collaborating with Ferne and Mario. They’ve been involved with the launch of these products from the start, choosing the scents to the look and feel of the packaging. Having butter-soft skin and smelling like Essex glam has never been easier and we did this, because we think all you’re worth it.”
Commenting on the bespoke line, Ferne McCann says, “My dream was to design a luxurious product range for everyone, that shows off the scents I love in beautiful packaging – and I’m thrilled to say that this vision has come to life.”
Adding to this Mario Falcone continues, “People want to not only look good, but feel and smell good too and I wanted to create a product range that offers premium quality at an accessible price. So I have created this bespoke collection with Poundland to help men across the country have just that.”