Fresh from releasing new music and filming a Woody Allen project in NYC, 25-year-old rock and pop star Selena Gomez has also just been named the new face of Puma.
Selena is helping to design products, as well as creating and appearing in the brand's advertising campaigns.
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The long-term endorsement partnership with the brand was announced on Monday, and Gomez shared a photo from the new brand campaign on her Instagram account.
Adam Petrick, Global Director for Brand and Marketing at Puma comments, "Selena is authentic, creative, talented, and fearlessly real. She is everything that today's female consumer is looking for in a role model. In recent days, she has demonstrated just how strong she truly is. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us. Selena is a perfect partner for Puma because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what Puma is all about. She will not only represent our brand, but she will help to define and enhance our women's business."
Gomez is happy to see fashion evolving into a more comfortable space.
"I think it’s become this collaborative thing where streetwear and fashion blend into one. It’s a really beautiful thing because I see girls now feeling sexy in not even necessarily workout clothes, but clothes you could go work out in, then put on a cute pair of shoes and go out after,” she said. “I want to make sure anything I put on, I feel good in, because how you’re feeling on the outside really does affect how you are on the inside."
One way to keep things cosy is with her boyfriend, The Weeknd, in their NYC apartment. The singer, whose real name is Abel Tesfaye, is also a Puma celebrity spokesperson.