Michael Phelps Stars in Nulo Pet Food Campaign

Michael Phelps and his French bulldogs are the stars of Nulo Pet Food’s new marketing campaign.

Michael Phelps for Nulo Pet Food

Nulo Pet Food has launched WE DECIDE, its most expansive pet advertising campaign to-date, led by 23-time gold medalist Michael Phelps and his French Bulldogs, Juno & Legend. 

The campaign celebrates the bond between parents and their pets, and highights the brand’s commitment to providing nutrition for dogs and cats.

RELATED: Colgate Joins Forces With Michael Phelps

Phelps, who is also an investor in the company, will spearhead the effort with the help of professional football player Ryan Kerrigan and the 2017 world silver medalist in figure skating, Kaetlyn Osmond.

Michael Landa, Nulo’s Founder & CEO, comments, “We are honoured to have an exceptional athlete like Michael join our team and to lead the WE DECIDE campaign alongside Ryan and Kaetlyn. Their desire to make a difference in the lives of dogs and cats exemplifies what this campaign represents – a passion to inspire others to live active, healthy lives – and to provide their pets the same opportunity.”

“Pets rely on us to make the best decisions for their health and happiness, including what we decide to put into their bowl every day.  As an athlete, I understand the importance of fueling my body with the right nutrition, and I feel the same way when it comes to Juno and Legend,” said Phelps. “I’m excited to partner with Nulo to share the importance of pet nutrition and to remind pet parents that ‘We Decide’ how healthy our pets live.”

The creative elements of the brand campaign tap into the new pet food consumer – those compelled to improve the world they live in, who demand more transparency and who seek brands capable of disrupting a complacent category with better-for-them foods. Nulo and team hope to inspire a new generation of “deciders” by arming them with the right tools, comparisons and nutritional facts on Nulo.com.

Blog Subscribe button

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *

*