Singer John Legend is playing a trickster in Capri Sun’s latest advertising campaign to help the brand promote its line of updated all-natural drinks with no added sugar.
In the brand campaign video, John Legend is seen pulling a prank on a woman in a yoga class with the help of her two children.
After getting hooked up with an earpiece, Legend had to say anything and everything the kids told him to. And they didn't hold back. Legend addressed it all, from how stupid chores were to how little girls should wear makeup to going on vacation in Hawaii.
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He also admitted how tough it was to hold in his laughter while shooting.
"It was really fun to see the look of shock on their mother's face when we were actually shooting it, because she really didn't know what was going on," said John Legend. "And for them to realize it was me next to them, after saying some pretty silly things the kids were telling me to say, was funny. The look on her face was like, 'What is going on?'"
Another spot in the campaign features a little girl who attempts to grab her mom’s attention by threatening to shave her little sister’s hair with an electric razor. Once she’s gotten her attention, she makes a plea for Capri Sun’s new drinks.
Created by Leo Burnett, the campaign includes social, digital banners, TV commercials, print ads and in-store advertising.