Actress Jennifer Garner has joined organic baby food company, Once Upon a Farm, as its new Chief Brand Officer.
Jennifer, who will serve as Once Upon a Farm's Chief Brand Officer, joins John Foraker, organic industry pioneer and former longtime President and CEO of Annie's, to lead the company's strategy and vision.
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Jennifer Garner comments, "As a mom of three and Save the Children Artist Ambassador, I am passionate about childhood nutrition and making sure we are leaving a healthier and happier planet for the next generation.
"Once Upon a Farm helps parents keep their promise to deliver the best nourishment for their children's bodies and souls."
"I'm thrilled to be able to return to my entrepreneurial roots with co-founders Jennifer, Cassandra and Ari to grow Once Upon a Farm into an industry leader," said Foraker, CEO. "We'll not only provide high quality foods that kids love but, perhaps even more importantly, we are committed to driving positive social change and food justice for the benefit of parents, kids and families."
Once Upon a Farm was started by entrepreneurs Cassandra Curtis and Ari Raz, who created the first cold-pressed, organic pouched baby food in 2015. The company currently offers a portfolio of twelve organic, cold-pressed, ready-to-eat baby food pouches, as well as three applesauce varieties. Unlike shelf stable alternatives, Once Upon a Farm pouches are cold-pressed using high-pressure processing (HPP) to maintain a higher nutritional content and fresher, less sugary flavors.