Wellness giant Garmin has named Britain's Got Talent judge Alesha Dixon as brand ambassador and the face of their new fitness trackers.
In this role, Alesha is sharing her fitness regime, showing how wearable technology helps keep her motivated in her daily life.
With a hectic schedule of rehearsals, performances and training with her long term PT Janet Malinowska three times a week, Alesha also has a three-year-old daughter to keep up with alongside taking her five dogs on regular walks. Not to mention the new series of Britain’s Got Talent starting again in the spring of 2018, it’s no wonder she needs a device to keep up with her healthy lifestyle.
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Yet with the help of Garmin’s Vivo range, Alesha is able to stay on top of her busy agenda, track her activity and maximise her exercise routine of running, yoga and strength training.
Richard Daish, Head of Marketing UK and Ireland, comments, "Alesha embodies everything that it means to Beat Yesterday through her active lifestyle and challenge driven attitude in everything she does. Her genuine passion for fitness and thirst for life is infectious and she is a great example of how you can achieve anything you set your mind to - making her the perfect Ambassador for our wellness product range."
"It’s fantastic to be working with a brand like Garmin who are so passionate about fitness and helping people to achieve their goals" said Alesha Dixon. "Keeping fit is a huge part of my life and with the Vivo range I can keep track of every part of it – strength training and the rep counters are really useful things for me to have, alongside contactless payment and smart notifications when I’m on the go. What’s more is that they look great too, so I can still wear them when I’m performing or in front of the camera."
Boasting a range of smart watches and fitness trackers, the new Vivosport, Vívoactive 3 and Vivomove HR has been designed for those who choose a healthy active lifestyle, whether you run, swim or go to the gym. Alesha’s campaign is part of Garmin’s global Beat Yesterday campaign, which is about inspiring people to push yourself faster and further than yesterday, competing with no one but yourself.