KFC Unveils Ray Liotta as New Colonel

KFC has cast actor Ray Liotta as its new colonel.

Ray Liotta for KFC colonel

Ray Liotta is KFC’s newest Colonel Sanders, and he’s conflicted.

Ray’s first advertising campaign for the fast food chain sees him torn between two signature KFC flavours: the Georgia Gold honey mustard BBQ chicken and the Nashville Hot chicken.

RELATED: Rob Lowe Stars in new KFC Campaign

The actor, known for his roles in the movies Goodfellas and Field of Dreams, has become the latest celebrity to don the white suit and string tie to sell chicken.

Ray Liotta comments, “As I got into character and put on that infamous Colonel mustache I really was able to have fun with it and enjoy playing the person that is seen in commercials and billboards across the nation.”

In TV commercials beginning Sunday, Liotta will be unable to decide which of the chain’s newest flavors of chicken he likes best: Georgia Gold honey mustard barbecue chicken, or the chain’s Nashville Hot variety.

KFC selected Liotta for his ability to play multi-faceted characters.

KFC brought back the chain’s famous founder in 2015 with ads featuring the comedian Darrell Hammond. The Louisville, Ky.-based chain has regularly introduced a new actor or comedian to play Sanders in ads ever since, including Norm Macdonald, Jim Gaffigan, George Hamilton, Billy Zane and Rob Lowe, not to mention the Colonel himself in ads earlier this year.

The ads have been credited with helping to revive a chain that had struggled for years to generate positive sales.

Blog Subscribe button

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *

*