KFC has cast actor Ray Liotta as its new colonel.
Ray Liotta is KFC’s newest Colonel Sanders, and he’s conflicted.
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The actor, known for his roles in the movies Goodfellas and Field of Dreams, has become the latest celebrity to don the white suit and string tie to sell chicken.
Ray Liotta comments, “As I got into character and put on that infamous Colonel mustache I really was able to have fun with it and enjoy playing the person that is seen in commercials and billboards across the nation.”
In TV commercials beginning Sunday, Liotta will be unable to decide which of the chain’s newest flavors of chicken he likes best: Georgia Gold honey mustard barbecue chicken, or the chain’s Nashville Hot variety.
KFC selected Liotta for his ability to play multi-faceted characters.
KFC brought back the chain’s famous founder in 2015 with ads featuring the comedian Darrell Hammond. The Louisville, Ky.-based chain has regularly introduced a new actor or comedian to play Sanders in ads ever since, including Norm Macdonald, Jim Gaffigan, George Hamilton, Billy Zane and Rob Lowe, not to mention the Colonel himself in ads earlier this year.
The ads have been credited with helping to revive a chain that had struggled for years to generate positive sales.