GAP has launched the final installment of its Meet Me in the Gap campaign starring Cher.
The film stars Cher and Future, who have never met before but can be seen harmonising and offering each other their signature vocals.
The iconic singer and chart-topping rapper teamed up for Gap’s ‘Meet Me in the Gap’ advertising campaign to create one of the fall’s catchiest tunes: a cover of Sly & the Family Stone’s 1968 hit, ‘Everyday People’.
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GAP Chief Marketing Officer, Craig Brommers, comments, “As a brand, our heritage is rooted in being a beacon of hope and optimism while also bringing people together. Uniting two superstars like Cher and Future proves that no matter how different we seem, there is always a common thread that we just might not have discovered yet.”
“When Gap said they wanted to team me up with a young artist, I knew it would be really beautiful,” said Cher, 71, about her collaboration with Future. “We had a blast together.”
As for Future, the Gap is extra special since his 3-year-old son, Future Zahir, is already a model for the clothing retailer.
“It’s part of my DNA, growing up wearing Gap and now to see my son wearing it and in a campaign ties the whole family together,” Future told People. “They have something for every age, every person in a family.”
The brand campaign launches on September 18 across TV, outdoor, mobile, social, print, in store and digital.