American model Abby Champion stars in a new campaign for luxury jewellery house Tiffany & Co, showcasing the brand's latest eyewear collection.
The campaign sees Champion model a selection of Tiffany & Co eyewear designs, bringing the jewellery house's distinctive aesthetic into the world of fashion accessories. The campaign highlights the brand's approach to eyewear, combining its established luxury identity with contemporary designs intended for everyday wear.
Champion has built an international modelling career and has appeared in campaigns for a number of major fashion and luxury brands. Her involvement in the Tiffany & Co campaign adds another high-profile fashion collaboration to her portfolio.
The model, who is engaged to The White Lotus star Patrick Schwarzenegger, shared news of the campaign with her followers on Instagram, writing: “Eyewear obsession right in time for summer @tiffanyandco so excited to be a part of this new campaign #TiffanyEyewear”.
The summer-focused campaign places the emphasis on eyewear as both a practical accessory and a fashion statement, with Champion showcasing the latest Tiffany & Co styles against the backdrop of the brand's luxury positioning.
Through the campaign, Tiffany & Co continues to expand its presence beyond traditional fine jewellery, using fashion-led imagery and established models such as Champion to introduce its eyewear offering to a wider audience.

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