Mabel Named Global Ambassador for Crocs

Mabel Named Global Ambassador for Crocs

Mabel Named Global Ambassador for Crocs

British-Swedish singer Mabel, known for hits including Don't Call Me Up, has been unveiled as the newest global ambassador for Crocs, making her debut for the footwear brand through its Do Your Thing campaign.

The campaign, styled by Simone Beyene, sees Mabel showcase several of Crocs' signature footwear styles and accessories, bringing her distinctive fashion sense to the brand's latest creative campaign.

At the centre of Do Your Thing is the idea that comfort and personal style can work together. Mabel models a selection of Crocs products in looks designed to demonstrate that casual footwear does not have to mean compromising on fashion or individuality.

The campaign presents Mabel as a natural fit for Crocs' focus on self-expression, with the singer bringing her own approach to styling to the brand's recognisable silhouettes. Across the campaign imagery, the footwear and accessories become part of fashion-led looks rather than simply functional pieces.

The campaign's message is that “staying comfortable doesn't mean sacrificing that cool-girl aesthetic”, highlighting the balance between practicality and contemporary style. Mabel's involvement gives the message a strong fashion and music connection, while introducing her to Crocs' global audience in her new ambassador role.

Her appointment adds another international music name to Crocs' roster of creative collaborators and ambassadors. Through Do Your Thing, Mabel is helping the brand showcase how its signature shoes and accessories can be incorporated into individual looks while keeping comfort at the centre.