TaylorMade has announced that Tiger Woods has signed a multi-year endorsement deal with the golf company. The news comes shortly after Tiger Woods recently signed with Bridgestone to play its golf balls.
As part of the deal with TaylorMade, Tiger is set to play with the brand's driver, fairway woods, irons and wedges, as well as having an integral role in the design and development of a new, personalised iron model.
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The deal does not include apparel and Woods will continue to wear the Nike swoosh and his own TW logo. With Nike’s exit from the equipment business in August, Tiger Woods was expected to have new gear in play once he made his return to regular tour competition after recovering from back surgery in 2016.
Tiger comments, 'Throughout my career, I've always been meticulous about my equipment. Over the past few months, I've had clubs from every brand sent to me to test. When it came to making a final decision, the choice was easy—it all came down to performance, which is why I chose TaylorMade.'
Tiger will also be working with TaylorMade's club engineers in the design and development of a "new, personalized iron model" that the former World No. 1 will eventually put in play.
The signing bolsters a TaylorMade tour staff already rich in big names, with Dustin Johnson, Jason Day, Justin Rose and Sergio Garcia among its players. Woods, however, brings the company something it has not had in a long time—one of the game’s true icons, which could possibly make the company more attractive as it continues to look for a buyer.