To promote its 2017 Colour of the Year, Denim Drift, Dulux has procured the services of pop star and TV presenter Rochelle Humes.
As a Dulux brand ambassador, Rochelle will encourage the nation to reconsider the nation’s best loved colour - blue.
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And this is a manic time for the new Dulux brand ambassador who is expecting her second child and currently renovating a new home. Fortunately, Denim Drift is the most calming of light blue shades.
In a series of soothing publicity stills, shot by leading fashion photographer Adam Whitehead, Rochelle is styled in head to toe denim by Fashion Director Amy Bannermanand.
Senior Colour, Design & Content Manager Rebecca Williamson says, "Rochelle is a down to earth family woman with a real passion for interiors, which is one of many reasons why we're so thrilled to have her as our Ambassador this year. She perfectly captures the essence of this year's colour of the year: friendly, serene and stylish."
As Rochelle explains, “We’ve actually just moved house, so we’re loving decorating the nursery for our new arrival, and can’t wait to tackle the rest of our new home this year.
“Some people might be put off by painting their walls in a block colour, but Dulux’s colour of the year, Denim Drift, is such a versatile, cosy and calming blue that it’s the perfect stepping stone for those looking to try something a little different,”
“I think it works really well in a living room or bedroom – nice and relaxing after the stresses of a long day.”