Mandarin Oriental has enlisted Emmy and Golden Globe winner Stanley Tucci for its global ad campaign, He’s a Fan, which highlights the hotel group’s regular VIP guests and plays on its fan logo.
The global ad campaign elegantly connects Mandarin Oriental’s well-recognized symbol – the fan – with international celebrities who regularly stay at the Group’s hotels.
Celebrated portrait photographer Mary McCartney shot the global ad campaign images at Tucci’s favourite site, the Mandarin Oriental Hyde Park, London, which he describes as ‘the lap of luxury’, and the hotel group also donated funds to Tucci’s chosen charity, UNHCR.
Tucci has won three Emmy and two Golden Globe awards and has also had a successful career behind the camera, including writing and directing the critically acclaimed Final Portrait.
“The award-winning campaign continues to make a strong statement about the Group in a simple and luxurious manner, and we are delighted to welcome Stanley Tucci as our newest ambassador,” said Jill Kluge, Mandarin Oriental Hotel Group’s Director of Brand Communications. “By focusing on celebrities who evidently appreciate the finer things in life, we have been able to showcase our hotels in a truly unique and interesting way,” she added.