Laura will become the face of the brand and join the Oetker Collection family to consult and collaborate and inspire future campaigns.
Laura, who is already a brand ambassador for fashion powerhouse CHANEL, will also represent Eden Being – the lifestyle and luxury retail brand of Oetker Collection. In her new role Laura will collaborate on diverse creative projects, consult on fashion shoots, and work on bespoke location-inspired lexicons such as “Laura’s Library” (her personal travel tips and reading lists), available at each hotel, whilst working to create signature inspirational imagery for the hotels.
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Laura says, “This role is both an honour and an exciting creative challenge; one that feels so natural and intuitive, drawing on my eternal wanderlust, respect and love of luxury and the spirit of adventure, and already longstanding relationships with the outstanding properties around the world. I can’t wait to share my travel secrets and to continue my journey with Oetker Collection - a privilege and a true passion project.”
Frank Marrenbach, CEO of Oetker Collection says, “The appointment of Laura Bailey is something we are incredibly excited about and I know that she will be a huge asset to our team. Laura’s career has been full of creativity both in front of and behind the camera, she’s one of the most genuine, and humble professionals you could wish to meet. Laura represents perfectly our values making her the perfect fit for Oetker collection.”
Alongside her work as a model, writer and photographer, Laura writes her own weekly online style and arts column for British Vogue and is both a muse and a mentor across the industry. Her work on both sides of the camera gives her a unique and deep insight into the worlds of fashion and travel, film and media.