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American gymnastics superstar Simone Biles is the face of the latest campaign for sparkling water brand SodaStream, bringing her personality and signature flair to the brand's newest promotional effort.
The Olympic champion hinted at the collaboration on Instagram, sharing her excitement with fans ahead of the campaign's release. In her post, Biles wrote: “You know I can never resist putting my own twist on things. Excited to let this one out of the vault.”
Her reference to putting her own twist on things offers a playful glimpse into the campaign, while the mention of the vault adds a fitting nod to her gymnastics career. Known for her extraordinary athletic achievements and distinctive personality, Biles brings a recognisable face to SodaStream's latest marketing initiative.
The partnership sees the sporting icon step into the world of sparkling water promotion, connecting her influence beyond gymnastics with a consumer brand looking to capture attention through a high-profile campaign.
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