Rosie Huntington-Whiteley for ViX Paula Hermanny

Rosie Huntington-Whiteley Launches Third Collection with ViX Paula Hermanny

British model and entrepreneur Rosie Huntington-Whiteley has unveiled her third collection with luxury swimwear label ViX Paula Hermanny, continuing a creative partnership that began with her appointment as a designer and global ambassador for the brand in April 2026.

The latest release marks another chapter in the collaboration, bringing together Huntington-Whiteley’s refined personal style and ViX Paula Hermanny’s focus on sophisticated swimwear, considered details and craftsmanship. Inspired by the sea and the beauty of artisanal design, the collection draws on the natural world to create a fresh interpretation of resort dressing.

Huntington-Whiteley announced the launch on Instagram, sharing her excitement about the latest collection. “Our third collection together, inspired by the sea and the beauty of craftsmanship. So delighted to finally share chapter three with you,” she wrote.

The announcement highlights the continuing development of the partnership, with each collection offering an opportunity to build on the creative direction established in previous releases. Rather than treating the collaboration as a one-off project, the third instalment reflects an ongoing relationship between the model and the swimwear brand.

Known for her understated approach to fashion, Huntington-Whiteley has built a distinctive aesthetic around clean silhouettes, neutral tones and carefully chosen details. Her personal style often combines timeless wardrobe staples with contemporary luxury, making swimwear and resortwear a natural extension of her fashion interests.

That sensibility aligns with ViX Paula Hermanny, a brand recognised for its elevated approach to swimwear and beachwear. Its collections combine feminine designs with distinctive hardware, refined finishes and an emphasis on detail, offering pieces intended to transition from time by the water to relaxed holiday settings.

The sea serves as a central source of inspiration for the latest collection, while craftsmanship remains an important part of its creative identity. By drawing attention to the details behind each design, the collaboration places emphasis on the construction and finishing that distinguish luxury swimwear from more basic seasonal pieces.

For Huntington-Whiteley, the project represents an opportunity to take a more active role in fashion design. Her appointment as a designer and global ambassador in April marked a move beyond traditional modelling, giving her a creative position within a brand whose aesthetic complements her own.

Her experience working with international fashion houses and luxury brands has helped shape her understanding of styling, fit and visual presentation. Through this collaboration, those interests are channelled into a collection developed with a specific focus on swimwear and resort dressing.

The launch also reflects the broader trend of models and fashion personalities moving into design partnerships, contributing to collections that draw on their personal tastes and understanding of their audiences. For brands, these collaborations offer an opportunity to develop a recognisable creative identity while reaching customers through familiar fashion figures.

With its inspiration drawn from the sea and its emphasis on craftsmanship, the third ViX Paula Hermanny collection continues the creative relationship between Huntington-Whiteley and the label. The latest chapter builds on their earlier work, bringing together the model’s understated aesthetic and the brand’s approach to luxury swimwear.