Serena Williams has been appointed global spokeswoman for Stuart Weitzman, and stars in the footwear brand’s 2020 campaign, shot before the coronavirus lockdown.
Announcing Serena Williams‘ new role as the brand’s global celebrity spokesperson, Stuart Weitzman has enlisted the world-renown tennis player to star in its Spring/Summer 2020 advertising campaign, featuring new iterations of strappy mule sandals, heeled pumps and lug-sole loafers.
The brand campaign images exude Williams’ confidence on and off the court. “Now more than ever, is a moment to focus on hope and moving forward,” she explained of her new role as global spokeswoman. “I want women of every generation to be inspired to do so, one step at a time.”
In conjunction with being the face of Stuart Weitzman, Serena is using the opportunity to highlight the brand’s VitalVoices Global Partnership, which is a nonprofit that invests in women leaders who drive global change. (Serena has personally selected leaders like Sage Ke’alohilani Quiamno, co-founder of Future For Us, and Ashlee Wisdom, founder of Health In HerHUE, whose organizations help lift women of color, for this honor.) “I hope through this campaign…we can share a message of hope and optimism, and celebrate women and their ability to lift up their communities,” said Serena on Instagram.
The black-and-white ad campaign was shot by photographer Ethan James Green and features Serena in a Dream Bandits white bodysuit with a matching white blazer and trench coat while wearing various Stuart Weitzman shoes.