Serena Williams Named Global Spokeswoman for Stuart Weitzman

Serena Williams has been appointed global spokeswoman for Stuart Weitzman, and stars in the footwear brand’s 2020 campaign, shot before the coronavirus lockdown.

Serena Williams for Stuart Weitzman

Announcing Serena Williams‘ new role as the brand’s global celebrity spokesperson, Stuart Weitzman has enlisted the world-renown tennis player to star in its Spring/Summer 2020 advertising campaign, featuring new iterations of strappy mule sandals, heeled pumps and lug-sole loafers.

The brand campaign images exude Williams’ confidence on and off the court. “Now more than ever, is a moment to focus on hope and moving forward,” she explained of her new role as global spokeswoman. “I want women of every generation to be inspired to do so, one step at a time.”


In conjunction with being the face of Stuart Weitzman, Serena is using the opportunity to highlight the brand’s VitalVoices Global Partnership, which is a nonprofit that invests in women leaders who drive global change. (Serena has personally selected leaders like Sage Ke’alohilani Quiamno, co-founder of Future For Us, and Ashlee Wisdom, founder of Health In HerHUE, whose organizations help lift women of color, for this honor.) “I hope through this campaign…we can share a message of hope and optimism, and celebrate women and their ability to lift up their communities,” said Serena on Instagram.

The black-and-white ad campaign was shot by photographer Ethan James Green and features Serena in a Dream Bandits white bodysuit with a matching white blazer and trench coat while wearing various Stuart Weitzman shoes.

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *