Liam Payne Designs Second Hugo Boss Collection

Hugo Boss brand ambassador Liam Payne has collaborated with the fashion house for a second time.

Liam Payne for Hugo Boss

Hugo Boss brand ambassador Liam Payne has collaborated with the fashion brand for a second time, unveiling a capsule menswear collection in a ‘signature palette’ of black, white, navy and red.

The former One Direction star, 26, has teamed up with the luxury fashion house for a new 14-piece capsule collection of athleisure-wear, and has wasted no time removing some of it for the promotional campaign, shot by photographer Tom Craig.

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The former One Direction star, 26, has teamed up with the luxury fashion house for a new 14-piece capsule collection of athleisure-wear, and has wasted no time removing some of it for the promotional campaign, shot by photographer Tom Craig.

In January, the Hugo Boss brand announced that it had recruited Liam Payne as the new global brand ambassador for its Hugo line of fragrances. Liam featured in the #MyTimeIsNow brand campaign for the launch of the Hugo Now fragrance, which was available in limited edition in February.

The collaboration between Liam Payne and Hugo Boss is set to endure. An ambassador for the ready-to-wear brand since the spring of 2019 and the co-creator of a capsule collection christened Hugo x Liam Payne, the former member of the group One Direction has now released his second collection with the fashion brand.

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