Gogglebox star Scarlett Moffatt stars in the latest EE TV commercial along with Kevin Bacon in a bid to show that she can use her 4G to order takeaway wherever she is.
The new brand campaign, called We Go Further, sees Kevin travelling the UK before he meets up with Moffatt at a remote beach. Scarlett is forced to eat a witchetty grub – a reference to her I’m A Celebrity stint – before she realises she can order a takeaway online.
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Max Taylor, managing director of marketing at EE, comments, "Our customers tell us loud and clear that they want 4G coverage wherever they go, so we’re building our network to give them blisteringly fast gigabit speeds in UK cities and superfast 4G in even the most remote places. Following our successful campaigns on network speed, we are evolving our core messaging to focus on helping our customers to do all the things they love over 4G, wherever they are. Whether streaming video from a camping holiday or using Facebook Live at a music festival, it is sometimes the more remote places where our customers rely on a good 4G signal the most. We are on a mission to cover 95% of the UK landmass with 4G by 2020, rolling out our network to the furthest corners of Britain to ensure our customers get the fastest speeds no matter where they go."
Kevin is a regular face in the brand’s adverts, having fronted them since 2012, while Scarlett follows in the footsteps of cameo stars Britney Spears, Rio Ferdinand, Rachel Riley and Stephen Fry.
Scarlett’s Gogglebox co-stars, duo Chris and Stephen, have also appeared in one of the ads.
Scarlett was crowned the Queen of the Jungle in the recent series of I’m A Celebrity, fending off competition from the likes of TV veterans Carol Vorderman, Danny Baker and Larry Lamb.