Reese Witherspoon has been named Elizabeth Arden’s new Storyteller-in-Chief.
In her new role, Reese is helping to shape the brand’s narrative through advertising campaigns and marketing programs.
Reese comments, “I’m excited to work as a creative partner alongside the Elizabeth Arden team, producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women’s true life experiences which unite us all.”
“We are thrilled to be working with Reese. In addition to her accomplishments as an actress, she is a successful entrepreneur – heading her own production, fashion and digital companies,” said JuE Wong, president of Elizabeth Arden, in a statement. “Reese exemplifies the ideals of our founder and continues to break boundaries every day. Like Elizabeth Arden before her, Reese does not accept the standard, she sets it, making her the perfect person to represent the brand and engage with our consumers globally.”
Elizabeth Arden states that Witherspoon will not only appear in brand campaigns, she will also “shape the brand’s narrative”, with a strong focus on curating digital strategy and engagement.
The Academy Award-winner has almost 10 million followers on Instagram, owns a production company called Pacific Standard and launched Hello Sunshine – a venture focusing on telling female-driven stories on film, television and digital platforms – last year.