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Pharrell Williams has been a Chanel model, film star, composer and brand ambassador. This week, he will make his debut in his new role as co-designer of a capsule collection with the French luxury brand that is set to bow exclusively on Thursday at the opening of Chanel’s first flagship boutique in Seoul.
To mark the launch, Williams has stepped in front of the camera again for a short film featuring a gang of women and men on a nocturnal road trip, dressed in the rainbow outfits of the Chanel-Pharrell collection.
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The hitmaker took to Instagram to unveil the collaboration, posting 'Hard to believe this all started with writing it on my shoes in 2010. #CHANELPHARRELL @chanelofficial'.
“This campaign and this film are about a capsule collection, something that they’ve never done in the history of the brand. They do that not with a designer, but with a musician with ambition and dreams,” Williams said.
The “Happy” singer, who has received 12 Grammy Awards and heads the multimedia collective I Am Other, was previously one of the brand ambassadors of Chanel’s Gabrielle handbag, has walked in its runway shows, and appeared in a movie directed by Lagerfeld, for which he wrote an original song.