Penélope Cruz named Chanel ambassador

Penélope Cruz has been announced as Chanel’s new ambassador, and will star in the French fashion house’s upcoming cruise campaign, shot by Karl Lagerfeld.

Penelope Cruz for Chanel

Penélope Cruz has just landed one of the fashion world’s most covetable gigs; as a Chanel brand ambassador. The Oscar-winning actress will front the brand’s forthcoming cruise campaign, shot by creative director Karl Lagerfeld.

Cruz officially started her role on the 3rd of July, attending the Chanel Couture show in Paris, looking fittingly Parisian in pink tweed and a white beret.

RELATED: Keira Knightley Stars in New Chanel Commercial

Penélope Cruz is no stranger to the brand, having worn Chanel several times on the red carpet throughout her career.

“It’s such an iconic brand and Karl is a genius, and I’ve been admiring everything he’s done since I was a little girl, so it’s such a pleasure working with him,” Cruz told WWD. “He’s like the king of fashion and we had a really, really interesting photo shoot, so to be in front of his camera is an adventure.”

It’s not her first foray into the fashion world, either, having previously designed a handbag for Loewe and launched her own underwear line with her sister, in partnership with Agent Provocateur.

The Oscar-winning actress follows in the footsteps of fellow Chanel muses Kaia Gerber, Adwoa Aboah, Cara Delevingne, Lily-Rose Depp, Kristen Stewart and Margot Robbie.

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