Selena Gomez fronts new Coach campaign

Coach ambassador Selena Gomez stars in the US accessories brand’s autumn/winter 2018 ad campaign, showcasing the new Dreamer bag on the streets of New York.

Selena Gomez for Coach

Selena Gomez, photographer Steven Meisel and Creative Director Stuart Vevers have reunited once more for Coach’s latest advertising campaign. Featuring Gomez alongside a crew of models and brand ambassadors from all over the world, the Fall 2018 campaign brings together New York City skylines with prairie dresses and Western detailing.

The campaign also features Japanese actress and model Kiko Mizuhara, and Chinese actor Timmy Xu.

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Gomez wears dark ethereal lace, blends leather and shearling with romantic ruffles, and sports a studded choker alongside a fringed, embroidered bag.

“I love the way that we have pushed the Coach gang further this season to be more unique, diverse and just overall cool in their attitude,” Vevers said in a release from the brand. “It’s how I see people here in New York enjoying wearing clothes and just feels really relevant to me.”

Helping bring Vevers’s “romantic” and “nostalgic” vision to life was Fabien Baron, who served as creative director for the shoot, Guido Palau, who conceptualized the hair and Pat McGrath, who handled makeup.

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