Olivia Attwood for Beauty Works

Olivia Attwood for Beauty Works

Olivia Attwood Stars in Beauty Works Straightener Campaign

British television personality Olivia Attwood stars in the latest campaign for haircare and styling brand Beauty Works, promoting the launch of its new generation of hair straighteners.

The campaign showcases Beauty Works' updated styling range, which includes an upgraded Everyday Straightener alongside the all-new Wide Plate Straightener. The new products are designed to offer different styling options, giving users greater flexibility when creating sleek, straight hairstyles at home.

Attwood brings her recognisable personality and fashion-forward style to the campaign, helping Beauty Works introduce the updated tools to its audience. Her involvement also builds on her established presence across beauty, fashion and lifestyle content.

Beauty Works announced the collaboration on Instagram with the playful message: “@olivia_attwood is here to set a few things straight… Meet the new generation of Beauty Works straighteners, including an upgraded Everyday Straightener and the all-new Wide Plate Straightener.”

The campaign puts the focus on the new styling technology and updated designs while using Attwood's personality to give the product launch a light-hearted and engaging feel. The addition of the Wide Plate Straightener also expands the range with another option for customers looking for a different styling experience.

With Attwood at the centre of the campaign, Beauty Works combines its latest product launch with a familiar face from British television and popular culture, introducing its newest straighteners through a campaign focused on style, beauty and everyday hair routines.