Italian fashion designer Donatella Versace has announced plans to launch a new fashion and beauty business in partnership with Revolve Group, marking a new chapter in her career outside the traditional fashion house environment.
Versace will serve as chief creative officer of the new venture, which has yet to be given a name. The business will bring together fashion and beauty, with Versace taking on a central creative role in shaping the label's identity, products and overall direction.
The upcoming brand is expected to focus on a new generation of consumers, drawing on Versace's experience in luxury fashion while exploring a more contemporary approach to beauty and style. The partnership with Revolve Group gives the designer an opportunity to work within a different business model and connect directly with audiences through both fashion and beauty.
Versace has long been recognised for her bold approach to fashion and her influence on contemporary popular culture. In her new role, she will have the opportunity to apply that creative perspective to a new independent venture while exploring ideas aimed at younger audiences and emerging cultural trends.
Speaking about the partnership, Versace commented: “I believe creativity should be fearless, inclusive and alive in the world. I have always been inspired by the next generation, in music, film, art and, of course, fashion. This partnership gives me the freedom to speak to that generation in a completely new and personal way, through beauty and fashion.”
The collaboration represents a significant new project for Versace, combining her decades of experience in fashion with Revolve Group's digital-first approach and established connection with contemporary consumers. Further details about the label, including its name, products and launch plans, are expected to be announced ahead of its debut.
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