Nicola Adams, Pixie Lott and Vinnie Jones for Alpro

Nicola Adams, Pixie Lott and Vinnie Jones co-star in a new vegan milk ad for Alpro.

Nicola Adams for Alpro

Nicola Adams, Pixie Lott and Vinnie Jones co-star in a new vegan milk ad for Alpro, a ‘plant-based parody’ of the famous 2010 Make Mine Milk campaign, which the celebrities also featured in.

Make Yours Oat with Alpro will reunite the stars for a “playful pastiche” of Milk Marketing Forum’s 2010 Make Mine Milk brand campaign.

RELATED: PIXIE LOTT – NEW FACE OF “STEFFI LOVE”

The trio – who starred in the original advertising campaign wearing ‘milk moustaches’ but have since made the move to a plant-based diet – will don ‘mOAT-staches’ in a series of creatives and tongue-in-cheek videos designed to promote Alpro’s Oat drink range.

Kick starting with a high-impact consumer media launch, the campaign will then roll out across social media, digital and out of home advertising, and will feature a high-profile radio partnership with Heart and Capital FM.

Nicola Adams posted on social media, “Wow ten years has just flown by… Even though I’ve hung up my gloves, my health is still really important to me. Being constantly on the move, doing everything I never had time for when I was training, I need something quick to keep me going and nothing hits better than a good smoothie! And my smoothie secret weapon? It’s got to be @Alpro Oat Unsweetened.”

“A lot can change in a decade,” said David Jiscoot, marketing director for Alpro UK & Ireland. “10 years on from the launch of an iconic dairy ad, and three of its original stars have made the move to a more plant-based lifestyle, along with millions of others.

“In fact, since 2010, plant-based food and drink has become nothing short of a national phenomenon. Millions of people have started to wake up to the health and environmental benefits of plant-based eating – and demand for products made from oats, almonds and soya has absolutely rocketed as a result, with sales growing by +239% to hit £460.6 million,” explained Jiscoot.

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *

*