Bella Hadid Fronts Helmut Lang Brand Campaign

Bella Hadid has been unveiled as the face of Helmut Lang’s pre-fall 2020 fashion campaign.

Bella Hadid for Helmut Lang

The high-end ready-to-wear brand Helmut Lang has called on American top model Bella Hadid to present its 2020 spring-summer collection. In a series of shots by Ethan James Green, the model appears transformed with straightened hair and bangs.

The American model posted black and white campaign images on social media, captioned ‘Feeling super beyond grateful for this… Thank you to a few icons @ethanjamesgreen @patti_wilson @jimmypaulhair @hannah_murray1 @briandphillips’.


For the fashion campaign, Bella Hadid has radically changed her look. Her hair appears darker than usual and, even more importantly, it has been cut with bangs, which suit her down to the ground. Gigi Hadid’s sister strikes a pose in a series of black and white shots to present the key pieces of the new Helmut Lang collection.

Bella Hadid wears a succession of outfits, which includes pants with an asymmetric top with cut-outs around the collar, a satiny flowing dress with boots, and a crop top with a perfecto and dark glasses.

Omnipresent on the catwalks in recent weeks, Bella Hadid has also featured in numerous campaigns since the start of 2020, most notably for Dior Beauty, Miu Miu, Moschino, Missoni, and Burberry.

Bella Hadid looked nothing short of flawless in the photos. In one picture in particular, the supermodel wore a tiny black leather bra, showing off her abs in the process. In another unforgettable pose, Hadid could be seen wearing long black leather gloves with a sleek black dress.

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