Martha Collison Partners with Warrens Bakery

Warrens Bakery is opening two new stores in London and has teamed up with Bake Off’s Martha Collison to celebrate.

Martha Collison for Warrens Bakery

The partnership will see Warrens Bakery team up with Bake Off’s youngest-ever star, Martha Collison, who appeared in the fifth series of the show, and will see the craft bakery produce a series of videos and recipes with the celebrity baker to ‘Uncover the craft in British Baking’. This will include a behind-the-scenes trip to Warrens’ main production facility in St Just.

Also, Warrens Bakery has opened one site in London with two more to follow next month and in January as part of an expansive drive.

RELATED: Paul Hollywood Launches Bakery Range with Premier Foods

Martha’s role is to highlight the importance of British baking and she comments, “I think that there is still plenty of room for brilliant, traditional British bakeries in London, which is why I’m so excited to see Warrens Bakery launch more London stores. Britain is wonderfully multicultural, bringing the possibilities to try bakes from across the globe, but holding on to British bakes and bakeries is so important. I love the bakery culture in France, with people visiting nearly every day to pick up a loaf of bread or a few parties, and I dream of seeing the same happening in the UK!”

Warrens Bakery chairman Mark Sullivan has targeted 1,000 stores throughout the UK over the next few years.

“We are well known by tourists who visit the West Country, many of whom have asked us to open up near them. Now, with our expansion drive, we are doing just that.” He said. “London is a very special part of this journey; it’s symbolic. By establishing stores at the heart of the capital, we’re showing that we are serious about taking affordable craft bakery to the nation.”

Blog Subscribe button

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *

*