The partnership will see Warrens Bakery team up with Bake Off's youngest-ever star, Martha Collison, who appeared in the fifth series of the show, and will see the craft bakery produce a series of videos and recipes with the celebrity baker to 'Uncover the craft in British Baking'. This will include a behind-the-scenes trip to Warrens' main production facility in St Just.
Also, Warrens Bakery has opened one site in London with two more to follow next month and in January as part of an expansive drive.
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Martha's role is to highlight the importance of British baking and she comments, "I think that there is still plenty of room for brilliant, traditional British bakeries in London, which is why I'm so excited to see Warrens Bakery launch more London stores. Britain is wonderfully multicultural, bringing the possibilities to try bakes from across the globe, but holding on to British bakes and bakeries is so important. I love the bakery culture in France, with people visiting nearly every day to pick up a loaf of bread or a few parties, and I dream of seeing the same happening in the UK!"
Warrens Bakery chairman Mark Sullivan has targeted 1,000 stores throughout the UK over the next few years.
"We are well known by tourists who visit the West Country, many of whom have asked us to open up near them. Now, with our expansion drive, we are doing just that." He said. "London is a very special part of this journey; it's symbolic. By establishing stores at the heart of the capital, we're showing that we are serious about taking affordable craft bakery to the nation."