Billie Piper Endorses American Express’ Small Business Saturday

Billie Piper is lending her support to American Express’ Small Business Saturday initiative.

Billie Piper for American Express

Billie Piper is partnering with American Express to celebrate the United Kingdom’s thriving small independent businesses and encouaging shoppers to consider buying from small businesses when out shopping over the weekend.

Billie Piper, a passionate supporter of small businesses, decided to step off the London stage and don an apron to help out in her favourite local shop in North London – The Cake House.

While at The Cake House, Piper alongside the café owner, Lorenzo, helped out, baking and icing cakes to encourage everyone to get out there and support Small Business Saturday. Lorenzo has owned the café for over 15 years making it an integral part of the community in which Piper and many others live.

RELATED: Paul Hollywood Launches Bakery Range with Premier Foods

Small Business Saturday sees thousands of small businesses all over the country take part every year since its inception. According to research undertaken by American Express, founder and principal supporter of Small Business Saturday, last year a total of over £717 million pounds was spent by shoppers on this particular day.

Billie Piper comments, “I was delighted when Amex asked me to help support this year’s Small Business Saturday. They actually read about me talking about local businesses that I’m passionate about in my local press and decided to contact me to get involved. Independent retailers across the UK offer so much more to a community than just a shop – and that is something I really care about.”

Small Business Saturday is a grassroots initiative encouraging people to show their support for small businesses by shopping small.

First conceived by American Express in the U.S. in 2010, where it has become a key date in the shopping calendar, it has received widespread backing from numerous organisations and personalities.

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