Law Roach named ASOS Stylist in Residence

Law Roach named ASOS Stylist in Residence

Law Roach Named ASOS' First Stylist in Residence

American stylist Law Roach has been named the first ever Stylist in Residence at ASOS, beginning a new creative partnership with the global online fashion retailer.

In the newly created role, Roach will work closely with ASOS throughout the year to help shape the brand's fashion point of view through styling. The collaboration will see him contribute his expertise and distinctive approach to fashion, with a focus on creating fresh styling ideas and helping customers discover new ways to express themselves through clothing.

Roach is one of the fashion industry's best-known stylists and has worked with a number of high-profile celebrities throughout his career. His recent client roster has also expanded to include Kim Kardashian, adding another major name to his portfolio of celebrity styling work.

Speaking about his new role with ASOS, Roach said: “What excites me about ASOS is the opportunity to help more people discover their own point of view through style. There's incredible creativity within the brand, and together we'll be exploring new ways to bring inspiration, great product and original ideas to customers throughout the year.”

The Stylist in Residence position gives Roach the opportunity to work beyond traditional celebrity styling, bringing his creative direction and fashion expertise to a much broader customer audience. His work with ASOS is expected to span styling, inspiration and new approaches to showcasing the retailer's fashion offering.

The appointment marks a new chapter for both Roach and ASOS, combining his distinctive fashion perspective with the retailer's global reach and focus on accessible, contemporary style.