Kim Petras for Converse x Vaquera

Kim Petras Stars in Converse x Vaquera VX-1 Heel Campaign

German singer and songwriter Kim Petras takes centre stage in a new campaign for the collaboration between Converse and New York-based fashion label Vaquera, introducing the striking VX-1 Heel trainers. Set to launch on 27 October 2026, the design brings together Converse’s iconic footwear heritage and Vaquera’s unconventional approach to contemporary fashion.

The brands revealed the collaboration on social media, unveiling Kim Petras as the face of the campaign and describing the VX-1 Heel as a “larger-than-life silhouette”. The statement captures the bold aesthetic at the heart of the partnership, which pushes the boundaries of familiar sneaker design and transforms an everyday footwear staple into a statement piece.

Known for her distinctive musical style and fearless approach to self-expression, Petras makes a natural choice for a campaign built around a design that refuses to blend into the background. Her work spans pop, electronic music and dance-inspired sounds, while her fashion choices frequently embrace dramatic silhouettes and unapologetic glamour.

The collaboration also brings greater visibility to Vaquera, the New York label recognised for its experimental designs and willingness to challenge conventional ideas about fashion. Rather than treating clothing and accessories as purely functional, the brand often approaches them as creative statements, playing with proportion, familiar references and unexpected details.

Converse, meanwhile, brings decades of footwear history to the partnership. The brand’s classic sneakers have become enduring fixtures of streetwear and youth culture, continually reinterpreted through collaborations with designers, artists and musicians. Working with Vaquera creates an opportunity to take that recognisable footwear identity in a more dramatic direction.

The VX-1 Heel sits at the intersection of sneaker culture and high-fashion experimentation. Its exaggerated silhouette signals a departure from conventional trainers, offering a design intended to attract attention and challenge expectations of what everyday footwear can look like.

By placing Petras at the forefront of the launch, Converse and Vaquera connect the shoe with an artist whose public image is closely associated with individuality, theatricality and pop-culture expression. The campaign positions the collaboration as more than a conventional footwear release, presenting it as a meeting point between music, fashion and creative experimentation.

With the VX-1 Heel scheduled to launch on 27 October 2026, the collaboration adds another distinctive chapter to Converse’s ongoing partnerships with fashion labels and creative talent. The campaign’s emphasis on scale and unconventional design makes the new silhouette a standout addition to the world of statement footwear.