Hailey Bieber fronts Calzedonia campaign

Hailey Bieber Fronts Calzedonia’s Latest Lace Collection Campaign

American model and entrepreneur Hailey Bieber has been unveiled as the face of Calzedonia’s latest campaign, showcasing the Italian fashion brand’s lace collection. The collaboration brings together Bieber’s contemporary style and Calzedonia’s reputation for creating feminine hosiery and fashion essentials.

The brand announced the campaign on Instagram, sharing the news with a simple message featuring Bieber: “@haileybieber for Calzedonia”. The announcement introduces the model as the face of the collection, placing her at the centre of the brand’s latest visual campaign.

Known for her understated yet influential approach to fashion, Hailey Bieber has become a familiar presence in international style campaigns. Her personal wardrobe often balances minimalist staples with carefully chosen statement pieces, making her a prominent reference point for contemporary fashion and beauty trends.

For Calzedonia, the collaboration spotlights the versatility and appeal of lace, a material that has long been associated with femininity, delicate detailing and timeless elegance. The collection brings attention to the decorative qualities of lace, offering a more refined take on wardrobe essentials and intimate styling.

Founded in Italy, Calzedonia has built its identity around hosiery, tights, leggings and other legwear, while expanding into a wider range of fashion products. Its collections often combine everyday practicality with seasonal trends, distinctive textures and details designed to make familiar pieces feel special.

Bieber’s involvement gives the campaign a contemporary fashion perspective. Beyond her modelling career, she has developed a strong presence in beauty and lifestyle, with her personal style frequently influencing conversations around modern minimalism, skincare and everyday dressing.

The campaign also reflects the continued connection between fashion brands and influential personalities who can bring a collection to a global audience. With Bieber fronting the lace collection, Calzedonia places its latest designs within a wider conversation about personal style, confidence and the details that can transform an outfit.

By combining Calzedonia’s Italian fashion heritage with Bieber’s modern image, the campaign offers a fresh spotlight on lace and its place in contemporary wardrobes.