Katherine Ryan Stars in TK Maxx’s Bragging Campaign

Comedian Katherine Ryan has teamed up with TK Maxx for a new brand campaign about bragging.

Katherine Ryan for TK Maxx

Katherine Ryan is the newest celebrity model for TK Maxx, recreating iconic moments from the past for the fashion high street retailer’s latest ‘Brags of Style’ brand campaign

The clothing and homeware outlet has conducted research among 2000 adults into what Brits consider to be the most iconic and identifiable bragging moments throughout history and popular culture.

RELATED: Lady Gaga And Elton John Partner With Macy’s

Neil Armstrong’s moon walk topped the list, followed by Marilyn Monroe’s infamous skirt-billowing subway scene and Usain Bolt’s iconic winner’s pose.

Each shot represents one of the top five moments of ‘historic bragging’ as shoehorned into the marketing campaign, and features clothes from the store.

The research also found that we share our brags on social media purely because we feel proud. With 70% citing personal achievement and 68% saying they’re happy to share such news with everyone. 

Fashion psychologist Professor Carolyn Mair, commented, “Bragging is a term that has certainly evolved over the ages, in particular with the younger generation shunning historical etiquettes and teaching older peer-groups that it is OK to enjoy showcasing well-earned achievements and being proud to do so.”

Blog Subscribe button

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *

*