Following the brand’s successful launch this summer, Privé Revaux is releasing its second collection of handcrafted eyewear, along with a new advertising campaign starring brand partners Jamie Foxx, Hailee Steinfeld, Jeremy Piven, and Ashley Benson, styled by creative directors Mariel Haenn and Rob Zangardi. Along with the new collection, Privé Revaux will also debut prescription glasses and new retail partners.
Founder David Schottenstein tapped the celebrity endorsers to help spread the word via their respective social media channels and participate in the design and marketing of product. Jamie Foxx, Hailee Steinfeld, Ashley Benson and Jeremy Piven are all partners in the venture, as well as celebrity stylists Rob Zangardi and Mariel Haenn, who have joined Privé as co-creative directors.
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The new Icon collection pays homage to iconic figures who ignite inspiration, both current and past—the Einstein, the McQueen, the Karl, the Jackie O. Each design has been upgraded in both quality and design, crafted by hand with high-end materials including acetate and a proprietary lightweight, yet durable metal alloy. Additional features include newly designed hinge screws and more; all still retailing for only $29.95 per pair.
“Since inception, Privé Revaux designs have been consistently selling out, so we wanted to offer our customers new and fresh styles to love,” said David Schottenstein, founder of Privé Revaux. “We’ve upgraded everything from high-end materials to affordable prescription lenses, as well as a better user experience with a digital try-on tool, local kiosks, and brick-and-mortar retail expansion so buyers can easily find the perfect fit—all at the same amazing price.”
Since June, Privé Revaux has rapidly expanded its retail footprint. The Icon Collection will not only be available online at PriveRevaux.com and retail giant Amazon.com but also at major department stores, Privé Revaux-branded kiosks and brick-and-mortar shops this November.
Privé Revaux will also be launching in Australia and New Zealand in partnership with Catch Group, selling through the retailer’s various sales channels including Catch.com.au. Additionally, the brand will be available internationally in Canada, Colombia, Mexico, Japan, China, Singapore, Malaysia, Taiwan, Indonesia, South Africa, Norway, UK, Italy, the Philippines and the Middle East.