Matalan launches its exciting annual Christmas collaboration with Alder Hey Children’s Charity. The campaign follows three successive years, which has seen hundreds of A-list supporters, from Justin Bieber to Dame Helen Mirren, getting involved and over £1.7million to support vital research at Alder Hey.
As part of the brand campaign, Matalan has launched a range of pyjamas with a spot print and the Alder Hey mascot, Oli the elephant, with 100 percent of the profits going to the charity.
The brand is also inviting people to upload pictures in their PJs and show off their hidden talents to the brand website.
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Celebrities who are lending their support to the campaign and taking part in the competition include Louisa Johnson, Daisy Lowe, Pearl Lowe and Oliver Proudlock.
“I’m incredibly proud of our partnership with Alder Hey and to contribute to the great work they do. Thanks to our amazing customers and celebrity supporters, we’ve already smashed our pledge to raise £1.5 million within five years,” says Jason Hargreaves, Matalan’s CEO. “I can’t wait to see the amazing talents the nation shares with us. Looking forward to another successful campaign!”
Clare White, Chief Executive of Alder Hey Children’s Charity, added: “We are really excited about this year’s #GetSpotted campaign. This is our fourth Christmas campaign with Matalan and we are incredibly proud and humbled by their unwavering support. All the money raised from this campaign will help us to invest heavily in our research centre and create a better future for children and young people everywhere…”
This new appeal will allow Alder Hey to extend the current building and develop even better treatments for children and young people, almost doubling the space available to undertake world class research and innovation.
Situated within a world class healthcare campus ‘Alder Hey in the Park’, the Centre undertakes vital groundbreaking research of childhood illnesses and treatments. This research is benefitting the lives of children and families from across the world.