Rapper Iggy Azalea has joined the Monster family and is endorsing its new AirLink Elements earphones, which the company says feature the "industry's first fashion forward, jewellery inspired design."
At CES 2018, the Australian-born hip-hop star announced the endorsement deal with the popular headphone brand, beginning with a Super Bowl LII commercial, featuring "Savior," the first single off her new album, Surviving the Summer, also out next month.
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She said she liked Monster's focus on "style and aesthetics" as well as sound quality.
"I also wanted to partner with Monster because of [CEO and “Head Monster”] Noel Lee, as we both have interesting ‘origin’ stories, and how we came to be in the music industry, and so we clicked on a personal level, too," Azalea said in an interview.
The 27-year-old is also the face of a new pair of blinged-out Bluetooth earbuds, Monster Airlink Elements. “They look like jewelry, an accessory that looks like that’s part of your outfit and not something that’s detracting from it,” she says.
"Monster’s credo — ‘Always Lead, Never Follow’ — perfectly sums up Iggy’s fearless approach to music and attitude toward life," said Lee, in a company statement.
Iggy will perform a special show at Omnia Nightclub tonight, January 9, in association with the brand.