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David Beckham has launched a grooming brand, House 99, cementing his male beauty icon status, while continuing to challenge the idea of what it means to be ‘masculine’.
Created in collaboration with L'Oréal Paris, House 99 takes a holistic approach to grooming, merging British barbershop culture and style with hair, skin, beard and tattoo creativity.
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David comments, "I'm so excited to finally share House 99 with everyone around the world! For me, grooming is not only about how you look, but how you feel. It's about being comfortable, trying new things and shaping your next look. I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house."
The range consists of 21 skin, hair, beard and body products – all created, tested and approved by Beckham himself – with something for all male skin and hair types.
Harvey Nichols will be stocking the brand exclusively from February 1st in stores and online, before it rolls out across the UK, plus a whopping 19 other countries this March.