Heston Blumenthal Partners with Murray Cod Australia

Celebrity chef Heston Blumenthal has been appointed as an ambassador for inland aquaculture enterprise Murray Cod Australia, and will ‘act as an advisor to the company with its menu and product development’.

Heston Blumenthal for Murray Cod Australia

British celebrity chef Heston Blumenthal is to become a stakeholder in NSW-based inland aquaculture enterprise Murray Cod Australia.

Murray Cod announced on Monday that his company Fat Duck group will become a shareholder through the issue of 1.5 million fully paid ordinary shares.

RELATED: Jamie Oliver Collaborates with Jaguar Land Rover

Heston Blumenthal commented, “The innovative way they have created a luxury fish product by combining natural processes evolved over millions of years with cutting edge technology aligns with the way I approach food and cooking.”

The value of the deal was not given, although Murray Cod Australia’s ASX-listed shares jumped 6.45 per cent to 16.5 cents by 1020 AEST following the news.

Blumenthal also signed a five-year endorsement deal to become a key advocate for the business, promoting its pond-grown Aquna Sustainable Murray Cod on social media and at industry events.

“He will also provide assistance and advice with menu and product development,” Murray Cod said in a release to the ASX.

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *