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British celebrity chef Heston Blumenthal is to become a stakeholder in NSW-based inland aquaculture enterprise Murray Cod Australia.
Murray Cod announced on Monday that his company Fat Duck group will become a shareholder through the issue of 1.5 million fully paid ordinary shares.
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Heston Blumenthal commented, "The innovative way they have created a luxury fish product by combining natural processes evolved over millions of years with cutting edge technology aligns with the way I approach food and cooking."
The value of the deal was not given, although Murray Cod Australia’s ASX-listed shares jumped 6.45 per cent to 16.5 cents by 1020 AEST following the news.
Blumenthal also signed a five-year endorsement deal to become a key advocate for the business, promoting its pond-grown Aquna Sustainable Murray Cod on social media and at industry events.
“He will also provide assistance and advice with menu and product development,” Murray Cod said in a release to the ASX.