Gwyneth Paltrow Partners with Flow Alkaline Spring Water

Gwyneth Paltrow has collaborated with Flow Alkaline Spring Water, starring in a new campaign promoting its ‘naturally occurring essential minerals.

Gwyneth Paltrow for Flow Alkaline Spring Water

Canadian beverage company Flow has launched an endorsement deal with actress and lifestyle coach Gwyneth Paltrow to promote Flow Alkaline Spring Water.

Paltrow will feature on retail and out-of-home adverts in the US, Canada and Europe highlighting the alkaline water’s mineral content, Flow said. The brand will also be the exclusive water partner of Paltrow’s healthy-living website Goop throughout 2019.

RELATED: Gwyneth Paltrow is New Brand Ambassador for Frederique Constant

Flow founder & CEO Nicholas Reichenbach said the tie-up with Paltrow is a “huge milestone” for the water brand, which was launched in 2015. “Gwyneth Paltrow is the perfect person for our biggest campaign yet,” Reichenbach added. “She embodies Flow’s mission to mindfully hydrate with naturally occurring alkaline water.”

Reichenbach, a former distributor for Red Bull in the US and tech entrepreneur, launched Flow in 2015 with a mission to reduce plastic bottled water use. He came up with the idea for his company after seeing the high levels of plastic left behind at the Burning Man festival in the Nevada desert.

Flow’s water source is at Reichenbach’s family property in Ontario, Canada, which naturally produces high-alkaline water. According to GlobalData, alkaline water is “evolving into one of the biggest success stories in soft drinks”. Last year, The Coca-Cola Co announced made its entry with Smartwater Alkaline in the US market, citing the category’s fast growth.

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *