Tennis star turned broadcaster Greg Rusedski has been named brand ambassador for ActivePosture.
Tennis star turned broadcaster Greg Rusedski has been named brand ambassador for ActivePosture, a brand which offers medically approved Posture Shirts designed to ‘activate muscles in the back and shoulders for improved posture’.
During his tennis career, Greg Rusedski had his fair share of injuries, not least with his shoulders. The Posture Shirt has been able to provide him with support for his shoulders and back as well as a better general awareness of his posture.
The former British number one commented, “My Posture Shirt from ActivePosture helps me to be more aware of my posture and gives me great support. The benefits include improved alignment while playing tennis, as well as being brilliant to wear under my suit to prevent slouching during lengthy days in studio.”
Neurobands incorporated into the Posture Shirt prevent the wearer from slouching via bands inspired by Kinesio-taping, subtly training inactive muscles with a constant gentle reminder to straighten up.
Daniel Shilemay, CEO of ActivePosture, is thrilled to have Greg Rusedski as the the brand’s first UK brand ambassador and says, “Bringing in Greg Rusedski as our brand ambassador for our 1st anniversary was a very easy choice.
“Our Posture Shirt is a medically approved device helping people who struggle with back and shoulder pain related to poor posture.
“We have been searching for a person that could relate to these issues but also, who can identify with our company’s values of integrity, credibility and passion; Greg ticks all these boxes.”