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Ferne McCann is the new face of Make Up Gallery Cosmetics, a brand by Poundland.
While fans of the TOWIE star would expect the former I’m A Celebrity…Get Me Out Of Here! contestant to release her own beauty collection, Ferne has shocked everyone by collaborating with Poundland.
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Poundland announced the news on their Instagram page, shortly after Ferne welcomed her daughter.
They wrote, "We're so pleased to announce our collaboration with the lovely Ferne McCann and our exclusive Make Up Gallery range!
"We're also so happy for Ferne on the birth of her beautiful baby. Follow @makeupgallerycosmetics for updates and exciting makeup tutorials."
And now Ferne herself, who has been busy with her mum duties, has confirmed all too. She wrote on Instagram, "Girl’s this WHOLE FACE was created using @makeupgallerycosmetics. I have done a cheeky lil collab with them and have been blown away by the makeup (you guys know I LOVE my makeup) everyone and anyone can achieve this glam, the products are found in.... @poundland_uk.
"‘Gold Crown’ duo eyeshadow and ‘Good to Glow’ bronzer are my #top #picks from this look #ad."
Products including lip gloss, eye liner and mascara are all retailing for £1 each.