Emirates has released its advertising campaign for the airline brand’s First Class private suites, fronted by TV presenter and motoring expert Jeremy Clarkson. This follows hot on the heels of the global launch of Emirates’ latest fully enclosed First Class private suites at the Dubai Air Show.
The brand campaign promotes Emirates' new First Class private suites, inspired by Mercedes-Benz.
RELATED: Emirates Airlines Signs Jennifer Aniston as its New Face
Drawing on Clarkson’s humour and close association with motoring, the ad spot begins with close up shots of a leather seat, luxury detailing, soft lighting, a sophisticated flat screen, and control buttons. Meanwhile, dressed uncharacteristically in a smart black tuxedo, Clarkson narrates the features in a way that leads the viewer to assume he is referring to a new car.
Boutros Boutros, Emirates' Divisional Senior Vice President for Corporate Communications comments, "Jeremy Clarkson is one of the most recognisable faces in the motoring world. In addition to his credentials as a motoring journalist and presenter, Clarkson is also passionate about engineering, especially pioneering and innovative work. We felt that he would be a wonderful fit for our campaign, especially as our new fully enclosed First Class private suites were inspired by the Mercedes-Benz S-Class, and the product itself is an innovative game-changer that once again raises the bar for inflight customer experience."
He then delivers the punchline, as an Emirates aircraft zooms overhead, revealing that the vehicle he is talking about travels at a top speed of 700 miles per hour, and "it even comes with pyjamas" – a product that Emirates provides to its First Class passengers.
Clarkson said, "Seriously, these new seats on Emirates are better than half the hotels I ever stay in."