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Singer/songwriter Ella Mai and celebrity influencer Gabrielle Richardson have launched The North Face's Explore Mode campaign, ahead of Earth Day, 'encouraging people to disconnect digitally and engage with their surroundings'.
The American outerwear brand will also close its stores on April 22, in a petition to make Earth Day an 'officially recognised holiday'.
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Global General Manager of Lifestyle, Tim Bantle, commented, "We believe that when people take time to appreciate the earth, they feel more connected to it and are more likely to protect it. Explore Mode urges us to unplug from our digital lives to connect in real life to the world, each other, and ourselves in the effort to move the world forward."
If you want to help The North Face in its mission to make Earth Day a national holiday (it should be), you can head here to sign the petition which as now is close to its 50,000 signature goal. For more photos from the night hit the gallery below.