Céline Dion has been announced as the latest celebrity spokesperson for L’Oréal Paris, and will star in an ad campaign to promote the French beauty brand’s Excellence Hair Colour later this month.
51-year-old icon Céline Dion has been named the newest celebrity spokesperson for L’Oréal Paris.
This marks the first time the Canadian singer has been involved in a beauty contract of this kind.
The singer is wrapping up her eighth year of her second Las Vegas residency at the Colosseum at Caesars Palace this summer on June 8, so this endorsement partnership marks a new chapter in her life. “I’m at a stage in my life where I’m excited to use my voice to empower others to feel beautiful, confident, and to learn to embrace themselves,” Céline said in a statement.
“L’Oréal Paris has a longstanding history of supporting women in their journey to fulfill themselves according to their own rules and desire,” said Pierre-Emmanuel Angeloglou, L’Oréal Paris Global Brand President in a statement. “Signing Céline Dion as the newest member of the L’Oréal Paris family builds on our mission of aligning with spokeswomen who are strong, self-empowered, assertive, diverse and inclusive.”
He continued, “Céline Dion is a woman of innate self-worth – following her heart to achieve success, challenge stereotypes and trailblaze the path for so many other women – and fully embodies our brand mission of ‘Because I’m Worth it.’”
Céline Dion follows in the footsteps of fellow singer/songwriter Camila Cabello, and posted on Instagram ‘I’m excited to use my voice to empower others to feel beautiful, confident, and to learn to embrace themselves’.
Besides making women feel proud and confident, Céline is slated to release a new, highly anticipated album later this year. Before then, we’ll get to see her make her L’Oréal Paris debut when the TV spot premieres worldwide on April 22.