England footballer Dele Alli has partnered with SecretLab to promote the brand’s gaming chair range.
England’s footballing star Dele Alli has signed an endorsement deal with gaming chair manufacturer SecretLab.
The Spurs midfielder, 22, is known as an avid gamer, having paid tribute to viral online game Fortnite with his celebratory dance moves during the 2018 World Cup
The agreement will see the 22-year-old become a brand ambassador for the Singapore-based company, which provides gaming chairs for the League of Legends, Player Unknown Battlegrounds and Dota esports tournaments.
Dele Alli commented, “I am very particular about the equipment I use when gaming – I have to be comfortable. That’s why I am excited to partner with SecretLab. Their gaming chairs are made with great quality and can be adjusted to how I like to sit, this allows me to game as best I can!”
Alli regularly streams on esports platform Twitch, and even celebrated his goal at the 2018 Fifa World Cup with a signature dance move from gaming title Fortnite.
“The perception that gamers only consist of nerdy boys in the basement is no longer true,” said Ian Alexander Ang, co-founder and chief executive of SecretLab. “We want to be part of the movement to educate the public on this, and partnering with an elite sportsman like Dele is our way of doing so.”