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Model and celebrity influencer Kendall Jenner is fronting a campaign for a new line of hair-styling tools.
Kendall lends her face (via brand campaign imagery) and name (via a "Formawell Beauty x Kendall Jenner" subtitle) to the line, which includes a flat iron, ionic blow-dryer and curling iron.
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According to the brand, the collection is meant to promote two key benefits, including “ultra-shiny and conditioned hair due to high levels of negative ions and infrared energy from 24K gold and copper minerals, and to make effortless, easy-breezy, long-lasting styles.”
The line includes three hair tools, each infused with the Ionic-Gold Fusion. The Runway Series Ionic Pro RS Dryer ($120, formawellbeauty.com) uses 24K Gold and Copper minerals to cut down your drying time and create sleek, frizz-free hair.
The Formawell Beauty x Kendall Jenner line is available now and features pieces made with 'Iconic-Gold Fusion', including a hairdryer, curling iron, styling wand, and hair brushes.