Stars Join Forces for British Airways’ Celebrity Advertising Campaign

British Airways have revealed a festive celebrity advertising campaign featuring Pixie Lott, Harry Maguire, Maya Jama, Jodie Whittaker, Millie Bobby Brown and Jon Culshaw.

Jon Culshaw in British Airways Celebrity Advertising Campaign

Stars including Pixie Lott, Harry Maguire, Maya Jama, Jodie Whittaker, Millie Bobby Brown and Jon Culshaw (playing President Trump) have joined forces with British Airways for a festive celebrity advertising campaign.

The campaign will give four lucky children and their parents ‘a once-in-a-lifetime festive weekend’ in New York City, kicking off the #BAMagic100 campaign, through which the airline plans to thank customers by surprising them with 100 acts of kindness throughout 2019, its centenary year.

RELATED: Pixie Lott Named New Face Of ACUVUE Contact Lenses

The celebrities worked behind the scenes at different stages of the trip, including Lott announcing the destination, Whittaker welcoming the children via the giant screen in Times Square, and Jama and Maguire checking them in to their flight.

During the three-day trip, the film unveils a variety of movie-style experiences, including a stay at the iconic Plaza Hotel, ice skating in Central Park, a visit to the Rockettes show at Radio City Music Hall, toy shopping in the newly reopened FAO Schwarz and an ice-cream feast in the Plaza Hotel’s most exclusive and prestigious guest room, The Presidential Suite.

The creative, by W Communications in partnership with Starstruck Media and DMB, is sure to warm the Christmas cockles as it stars kids who have each endured hardship in recent times.

Other Blog Posts

Please provide as much information as possible.
Please list here any specific Talent in which you are interested, or a general description of your ideal Talent. Such as London based motor racing enthusiast. Must be under 30. Or Yummy Mummy etc.
We realise this information is sometimes confidential, however we need market sector as a minimum, such as Automotive, Cosmetic, Supermarket product, Gambling etc.
Please specify maximum budget in Euros, £ or US$ for Talent (a) for Shoot (b) for media usage, or for an event such as a Personal Appearance
For example, Asda Mums, teenage boys, car drivers, frequent holiday makers, afluent males 25-30.
If your enquiry is for a TVC or other media campaign please specify the Territory where this will be seen, such as UK only, all or parts of Europe, USA, Asia, Worldwide (specify countries).
If this enquiry is for an advertisement or endorsement, please specify which media will be used? Radio, TV, Satellite, Magazines, Press, Internet, Websites, Direct Mail, Email marketing, Outdoor (posters, bus stops, bus sides), In-store, POS, PR, Advertorials etc.
If this enquiry is for an advertising campaign or endorsement please specify the estimated media spend across all media, if known as this will have a direct bearing on the cost of the Talent.
If this enquiry is for an advertisement or endorsement please specify the proposed period of the campaign. i.e. 3 months, 6 months, 1 year. Option to renew beyond first year.
If not known or not yet decided please state Unknown. Otherwise please specify such as Central London, Europe, USA, worldwide location.
If not known or not yet decided please state Unknown. Otherwise give proposed date, or approximate date such as Mid-November, next year etc.
If you are not the decision maker for this enquiry please specify who is.
If this enquiry is for a Pitch please enter the date by which the information is required.

All information supplied concerning potential campaigns or bookings will be treated in the strictest confidence.

Leave a Reply

Your email address will not be published. Required fields are marked *