Stars including Pixie Lott, Harry Maguire, Maya Jama, Jodie Whittaker, Millie Bobby Brown and Jon Culshaw (playing President Trump) have joined forces with British Airways for a festive celebrity advertising campaign.
The campaign will give four lucky children and their parents 'a once-in-a-lifetime festive weekend' in New York City, kicking off the #BAMagic100 campaign, through which the airline plans to thank customers by surprising them with 100 acts of kindness throughout 2019, its centenary year.
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The celebrities worked behind the scenes at different stages of the trip, including Lott announcing the destination, Whittaker welcoming the children via the giant screen in Times Square, and Jama and Maguire checking them in to their flight.
During the three-day trip, the film unveils a variety of movie-style experiences, including a stay at the iconic Plaza Hotel, ice skating in Central Park, a visit to the Rockettes show at Radio City Music Hall, toy shopping in the newly reopened FAO Schwarz and an ice-cream feast in the Plaza Hotel’s most exclusive and prestigious guest room, The Presidential Suite.
The creative, by W Communications in partnership with Starstruck Media and DMB, is sure to warm the Christmas cockles as it stars kids who have each endured hardship in recent times.