Tennis world number two Caroline Wozniacki has been unveiled as ambassador for Lympo, an app which motivates people to exercise and adopt a healthy lifestyle.
The Australian Open winner will promote the app to her fans and the wider sports community, and commented, "Sport is my life and what motivates me every morning when I wake up to work hard and be the best I can be. I believe in Lympo's goal to encourage people to exercise and be healthy. Lympo has a game-changing idea to use technology to inspire positive lifestyle changes."
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The app creates an ecosystem in which users grant access to their fitness data in return for rewards and access to services like personal trainers and health coaches. Employers and businesses—and gyms—can use the platform to promote challenges that users can participate in. Health/fitness and sports-related startups can also use Lympo to form partnerships and gain access to users.
Lympo told Forbes that Wozniacki is the first female athlete to endorse a blockchain company.
Having Wozniacki as a brand ambassador will likely do a lot to elevate the Lympo profile, considering her worldwide popularity on the tennis circuit. She accompanies a couple of fitness and health coaches, and a discus world champion, on Lympo’s Blockchain for Sports Alliance, but is easily the most recognizable face.