Generated by the momentum of Britney Spears' award-winning and record-breaking Las Vegas residency, "Britney: Piece of Me," and in anticipation of her upcoming tour, the multi-platinum, Grammy Award-winning pop icon is joining forces with global brand management and licensing company Epic Rights to develop and launch a line of high quality fashion and lifestyle branded products that reflect her personal sense of style, lifestyle, artistry, and creativity.
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With one of the bestselling fragrance lines of all time, with Elizabeth Arden, available in over 85 countries and her recent campaign starring as the face of Kenzo, Spears and Epic Rights together, will continue to expand her brand presence in the marketplace, globally.
The Grammy winner's manager, Larry Rudolph, commented, "We see this new lifestyle collection as Britney's next step in connecting with her legions of loyal fans around the globe. Sharing her style and fashion sense through products she has developed is a testament to her authenticity as well as her commitment to and appreciation of the fans that have made it all possible."
Spears' personal involvement in all aspects of the collection will ensure authenticity across a number of targeted categories including fashion apparel, hair care, accessories, exercise and electronics. The anticipated retail launch for the Britney Spears Lifestyle program is Spring 2019.
"Britney continues to be one of the biggest pop stars in the world with numerous multi-platinum records and awards over the past 20 years. As a passionate artist, successful businesswoman and devoted mother, her strive for excellence is unparalleled," said Dell Furano, CEO of Epic Rights.